Hasselblad H5D

The Hasselblad H5D-50 Medium Format DSLR Camera is the 50MP model of the new Hasselblad H system of medium format DSLR cameras. The H5D-50 model contains a 36.7 x 49.1 mm 50MP (6132 x 8176) CCD sensor. With its large light path, it creates high resolution images with great clarity and color rendering without gradation breaks. Hasselblad’s Natural Color Solution (HNCS) creates accurate colors, with natural skin tones and an ability to capture specific product colors and tones that are difficult to reproduce.

Nikon D3s

The Nikon D3S is a 12.1 megapixel professional-grade full frame (35mm) digital single-lens reflex camera (DSLR)

Full-Frame (36mm x 24mm) 12.1 megapixel sensor with ISO 200-12800 (ISO 100-102400 Boost) using reworked gapless microlenses

Pentax ZX-7 Film Camera

The camera is particularly compact, with a protruding rubberized grip for convenient holding.This is a polycarbonate body, but the lens mount, film guide rails, and pressure plate are made of metal, giving Pentax an edge over some competitors. In order to reduce weight, size, and price, a penta mirror type viewfinder is used, instead of an all glass prism.

Nikon D810

The level of detail and sharpness, the wide dynamic range and rich tonality in nearly any light is simply staggering—almost unimaginable until now. It features a 36.3MP FX-format CMOS sensor without an Optical Low Pass Filter for particularly sharp and detailed still imaging. With the addition of the EXPEED 4 Image Processor, performance speed is increased compared to the EXPEED 3 and noise is effectively reduced throughout the ISO range.

Nikon D800E

The D800E render levels of texture, nuance and detail that, until now, have been the exclusive domain of the complicated medium-format system.

36.3 effective megapixel full-frame (35.9mm x 24mm) sensor with ISO 100-6400 (ISO 50-25600 boost)

GoPro HERO4 Black

With the ability to capture 4K at 30 fps (4K30), the camera allows you to move beyond HD when recording POV style footage either wearing the camera or mounting it in a number of creative ways. On top of 4K, the camera shoots 2.7K at up to 50 fps, Full HD (1080p) at up to 120 fps for high definition slow motion, WVGA (848 x 480) for upload-friendly files, and more. The HERO4 Black’s capabilities don’t end with video, though. It can take 12-megapixel stills as individual shots, in intervals for stitching together time-lapse movies, or in momentary bursts of up to 30 photos per second – the latter helping ensure you catch fast action at just the right moment.

Hasselblad H5d

The Hasselblad H5D is the latest update of a classic camera system, a subtle round of technological refinements to an already impressive design. Inside the controlled environment of a studio, the image quality of the Hasselblad lenses and bodies is well known.

Most of the refinements in the new Hasselblad range go to the speed and handling of camera operations, with a snappier feel to the system in use and faster processing of files during capture.

The improvements are incremental rather  than revolutionary, changes that don’t translate into higher frame rates or more pixels, just more productive operation on the job and more confidence with focus.

The main selling point of any medium format camera is the amazing image quality. The H5D improves upon its predecessor with better weatherproofing and autofocus. A medium format sized sensor gives you an entirely different depth of field control and feeling to a photo. Portraits are much more flattering from a medium format camera.

When working with fine detail captures, the True Focus II system is one of Hasselblad’s most significant features – and has been updated to give better response and a confirmation signal to the photographer. True Focus works by sensing movement in five directions and calculating very subtle adjustments to the autofocus, thereby keeping your target correctly in focus as you recompose a shot.

History of Hasselblad

  • 1841 Hasselblad family business begins.
  • 1888 Hasselblad becomes Swedish distributor  of Kodak Eastman products.
  • 1933 Dragon Rapide was first designed by  De Havilland
  • 1953 Hasselblad 1000F was released
  • 1957 Hasselblad 500C released (first of the  V-system models)
  • 1976 Hasselblad sold to an investment company
  • 2002 Hasselblad H1 is released (first of the  H-system models)
  • 2013 Hasselblad H5D is released

Hasselblad Facts

Perhaps the most famous use of the Hasselblad camera was during the Apollo program missions when man first landed on the Moon. Almost all of the still photographs taken during these missions used modified Hasselblad cameras.

Hasselblad cameras have played an integral part in the Space program, capturing the images that help us to understand our world and its surroundings. There are a range of special modifications and improvements required to meet the stringent demands of space travel. We then apply the knowledge and expertise we gain in space and bring it back to earth, further improving the Hasselblad line. All to ensure that we continue to provide the finest photographic equipment on – or off – the planet.


Hasselblad 100mm f/2.2 HC Auto Focus

The Hasselblad 100 mm f/2.2 is a fast lens particularly suited to low-light situations or for action shots where higher shutter speeds are required. The slightly longer than standard length coupled with its shorter depth-of-field makes it an interesting choice for portraits too in many instances.

Hasselblad HC Macro f/4 120mm II

The exceptionally high performance and design of the Hasselblad HC Macro f/4 120mm II Lens makes it optimal for close-up photography. Designed for the Hasselblad H System cameras with large, 31-60MP sensors, image quality and light distribution, including in the close focusing range, are extremely good, even at maximum aperture. Focusing, manual or AF, from infinity to 1:1 image scale are possible without extension tubes.

Nikon AF-S NIKKOR 200mm f/2G ED VR II Telephoto

This lens is an extremely fast telephoto lens, capable of capturing powerful images in a variety of situations. Its superior light-gathering capabilities and 200mm focal length make it a great option for shooting in the field. A nine blade aperture smoothes the out of focus background of an image, delivering bokeh that is extremely pleasing to the eye and dramatically separating your subject from the background

AF Nikkor 50mm f/1.4D

With outstanding NIKKOR optics and an ultra-fast f/1.4 maximum aperture, the AF NIKKOR 50mm f/1.4D delivers superb resolution and color reproduction and a classic 50mm angle of view.

AF-S VR Zoom-NIKKOR 70-200mm f/2.8G IF-ED

The AF-S Nikkor 70-200mm f/2.8G ED VR II Lens offers excellent performance throughout its range of focal lengths, from the natural rendering characteristics of mid-range telephoto positions to the compressed perspective of telephoto positions. The lens makes the most of a wide variety of scenes, from portraits to staged events as well as sports photography under nighttime lighting, press photography, and scenes that require soft rendering of out-of-focus portions

AF-S NIKKOR 24-70mm f/2.8G ED

The Nikon AF-S Nikkor 24-70mm f/2.8G ED Autofocus Lens is a fast aperture standard zoom lens designed for photojournalism and general photography. Optimized for edge-to-edge sharpness on both the Nikon FX (full-frame) and DX-format image sensors, this lens also includes two ED (Extra-low Dispersion) elements and PGM aspherical lenses that help control chromatic aberrations while enhancing sharpness and contrast, even at the widest aperture settings.

AF-S NIKKOR 14-24mm f/2.8G ED

The Nikon 14-24mm f/2.8 AF-S set a new standard in ultra-ultra wide angle lenses. It was the best on the planet, by a large margin.

For sharpness, the 14-24mm is blazingly sharp and devoid of any coma or softness at every aperture, everywhere in the full film and FX field.

AF-S NIKKOR 16-35mm f/4G ED VR

As the world’s sharpest ultrawide zoom, it’s the best Nikon wide-angle lens ever for most shooting.

For subjects that hold still, shooting this 16-35mm at f/4 with VR hand-held gives much sharper images than shooting a faster lens at a wider aperture, because more is in focus at f/4 than at f/2.8 or f/1.4.

AF Nikkor 85mm f/1.8D

This compact 85mm prime lens is an excellent choice for portrait photography and HD video recording. Its fast f/1.8 maximum aperture with manual control offers outstanding low-light performance, natural background blur and smooth aperture adjustments during Live View shooting.

Tokina AF 100mm f/2.8 AT-X M100 Pro D Macro Lens

The AT-X 100 PRO D is a macro lens capable of life-sized (1:1) reproduction at 11.8 in. (30 cm).

Hoya 77mm Pro-1 Digital ND8 Screw in Filter

To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background

B + W 77mm Graduated Dark Gray Filter Uncoated

Light reduction by 2 f-stops

B + W 77mm Gray Graduated Filter Uncoated

The neutral gray half of this filter transmits 50% of the incoming light, so that it darkens the respective portion of the subject by one f-stop without altering its colors.

Hoya 77mm Pro-1 Digital UV Screw in Filter

Absorbs the ultraviolet rays which often makes outdoor photographs hazy and indistinct. A multi-purpose, fine-weather filter for color as well as black and white films.

Hoya 77mm Pro-1 Digital ND16 Screw-in Filter

This ND16 filter reduces the amount of light entering the lens so wider apertures can be selected, which is perfect for portraiture to reduce depth of field.

Hoya 77mm Pro-1 Digital ND4 Screw in Filter

Allows for slower shutter speeds when blurring or showing of movement is desired

ExpoDisc EXPOD77W 77mm ExpoDisc Portrait White Balance Filter

ExpoDisc Professional Custom White Balance Filter. Meter 18% Incident Exposure

Hoya 77mm PRO1 Digital Circular PL Filter

Allows you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. Enables colors to become more saturated and appear clearer with better contrast.

AF-S Teleconverter TC-17E II